GM-Dasboard solution seeks to develop teams by eliminating unnecessary costs, secure career outlooks for athletes and provide cutting egde sports entertainment for audiences. This is achieved by eliminating unjust comparison between athletes and uncovering the full performance potential of the players by using hard evidence and data.

In cooperation with:

HC TPS Turku Oy

This solution is produced by:

Juha Hedman (contact)

HedCo ltd’s founding member and the head of board, social scientist and Veat -master coach

Juuso Nieminen

Team and executive coach, professional hockey coach, wellness coach

Juuso Järvinen

Data communications engineer, software development, databases

Project: Player card

Computer screen with a main page of the player card on it

Hedcoach for Sports – Player card service enables performance based valuation of professional players. The service combines game performance with the social performance of players, recognizing players as performing artists on and off field.

Player Card is an on-line service for managers, directors, coaches and agents who need accurate and transparent valuation of players. Player card crunches data from over 20 different sources and provides evidence-based valuation of player’s full performance potential including productivity on the field as well as reliability and appeal off the field.

Become a part of GM-dasboard pilot

puh nro. 040 5089125


    Study and develop the social cohesion among sport club members. Cultivate leadership that increases the well being of the whole club.

    Read more (FIN)


    Tools for sport clubs to measure and prove the socially beneficial outcomes of their operation.

    Read more (FIN)